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Search Engine Optimization (SEO)

DIY SEO for Small Business

Michael Bernardo

For many small companies that are just starting out, they simply cannot afford professional search engine optimization (SEO) services yet. If you are one of these companies, you are probably a 1-person team managing your sales, marketing, finances, and operation. It could take a lot of patience to find your website listed on the first page of Google search engine results, but it can be done. Here are some things that you can do on your own to get started on your SEO.

SEO Friendly URL Encoded Page URLs

Michael Bernardo

Before Search Engine Optimization (SEO) became an important part of web development, URL's were long, cryptic, and sometimes irrelevant. Today, it is widely accepted in the SEO community that your URL's must be formatted in a way that it is relevant and easy to read. Depending on who your audience is, you may want your URL to be short, or long and detailed. In this article, we will cover the different ways of proper encoding of your URLs.

Wordpress Pages Returning 404 Page Not Found Headers

Michael Bernardo

Have you ever wondered why some Wordpress-controlled pages do not get indexed by Google? Assuming that this is not being caused by your .htaccess file or robots.txt, while the page may appear to be normal from the surface, maybe Google is still not able to see it from under the hood.

Competing for the Top Spot by Going Niche

Michael Bernardo

Like many companies, you are probably trying to take on position number 1 in the Google organic search results. You have chosen a generic keyword that you know a lot of people will be using to look for products and services that you offer. You have optimized your page to the perfect keyword density. You have established a number back links. Yet you still find that the competition is just too tight. Maybe it’s time to look at the bigger picture.

What's So Special About Google Anyway?

Michael Bernardo

Many of my articles focus around optimizing your websites to perform well on the Google search engine. Why am I so Google-centric? What is so special about Google anyway? Didn't your mother always say to never put your eggs in one basket? In this article, I will discuss the reasons why Google is the reigning "king" of the Internet, and why you should be optimizing your website primarily for Google.

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Wayman Harten
Acrylics By Design Inc. · Brampton, Ontario

"Doing business with Michael was an ideal. I explained what I was looking for in way of a site and he delivered exactly what I wanted. A refreshing approach to doing business to-day."